The reading shelf: guides
What Being Discovered Early Gives a New Product
Early visibility is not vanity. It brings feedback, forgiving first users and a story to tell. Here is what an early audience really offers a new product.
- Discovery
- 8 min read
Writing a One-Line Pitch People Remember
A good one-line pitch names the person, the problem and the change. Five formulas, a drafting routine and a test that shows whether strangers get it.
- Writing
- 8 min read
Handling Feedback From Your First Visitors
The first visitors tell you things nobody else will. How to collect their feedback, sort signal from noise, respond kindly and decide what to build next.
- Feedback
- 8 min read
The Anatomy of a Discovery Card: What Viewers See in Seconds
A discovery card is a product's whole first impression in one small frame. Image, name, line, category and cues: what each does and how to get them right.
- Design
- 8 min read
Early Adopters: Who They Are and Where They Browse
Early adopters shape how new products spread. Who they are, how they find things, what they expect, and how to treat them so they stay and recommend you.
- Audience
- 9 min read
Building a Waitlist Before You Show the Product
A waitlist gathers the people who most want what you are making. Set one up, decide what to promise, write to the list and avoid hollow numbers.
- Pre-launch
- 8 min read
Curation or Algorithm? How Products Get Found
Editors, votes, search and recommendation feeds all decide what you see. How each discovery method works, where it fails and what that means for founders.
- Discovery
- 9 min read
Screenshots That Explain a Product Without Words
Good screenshots do the explaining before anyone reads. Pick the right moment, tidy the data, frame it cleanly and write alt text that helps every visitor.
- Visuals
- 8 min read